Here is the live website link: https://swethakanithi.com

Swetha Kanithi is an independent brand designer and illustrator based in Chennai. The goal was to create a digital portfolio that could showcase her work clearly while reflecting her unique blend of culture, illustration, and modern design.

• Present Swetha’s work in a visually engaging way • Highlight her multidisciplinary capabilities across branding and illustration • Create a clean structure for browsing projects • Build a professional online presence for client discovery

The approach focused on letting the work lead the experience.

Key decisions included:

• A minimal layout to avoid distracting from visual work • A grid based portfolio system for easy exploration • Dedicated project pages to showcase deeper case studies • A personal About page to build credibility and connection • Clear navigation separating work, experiments, and profile

The goal was to create a site that feels editorial, clean, and timeless.

• UI design in Figma • Development in Shopify • Responsive layout for different screen sizes

• Home (visual portfolio grid) • Work / All Projects • Individual Project Pages • Play (experimental work) • About (bio, experience, expertise) • Contact

The final website provides Swetha with a focused digital space to present her work and establish her identity as an independent brand designer and illustrator.

It acts as a professional portfolio that helps potential clients quickly understand her style, capabilities, and experience.