Portfolio Website for Independent Brand Designer Swetha Kanithi
Live Website
Here is the live website link: https://swethakanithi.com
Overview
Swetha Kanithi is an independent brand designer and illustrator based in Chennai. The goal was to create a digital portfolio that could showcase her work clearly while reflecting her unique blend of culture, illustration, and modern design.
Objective
• Present Swetha’s work in a visually engaging way
• Highlight her multidisciplinary capabilities across branding and illustration
• Create a clean structure for browsing projects
• Build a professional online presence for client discovery
Strategy
The approach focused on letting the work lead the experience.
Key decisions included:
• A minimal layout to avoid distracting from visual work
• A grid based portfolio system for easy exploration
• Dedicated project pages to showcase deeper case studies
• A personal About page to build credibility and connection
• Clear navigation separating work, experiments, and profile
The goal was to create a site that feels editorial, clean, and timeless.
Execution
• UI design in Figma
• Development in Shopify
• Responsive layout for different screen sizes
Pages
• Home (visual portfolio grid)
• Work / All Projects
• Individual Project Pages
• Play (experimental work)
• About (bio, experience, expertise)
• Contact
Impact
The final website provides Swetha with a focused digital space to present her work and establish her identity as an independent brand designer and illustrator.
It acts as a professional portfolio that helps potential clients quickly understand her style, capabilities, and experience.
Designed and built a clean portfolio website for independent brand designer Swetha Kanithi to showcase projects and establish a strong digital presence.