The Falooda Shop had strong brand recall and a growing social presence, but no official website. The objective was clear: build a high trust digital platform that converts founder credibility into structured franchise enquiries.

• Establish brand authority • Educate potential franchise partners • Generate qualified inbound leads

Strategy & Structure We structured the website specifically for franchise decision makers. Clear investment breakdown. FOCO model explanation. Founder credibility. Strong CTAs placed strategically across the funnel.

Design & Development • UI/UX designed in Figma • Built in Framer with CMS • Technical SEO implemented • Optimized content hierarchy for clarity and trust • Delivered in 3 weeks

• 320 active users • 17 franchise enquiries • 5.3% conversion rate • 100% organic traffic • 68% engagement rate • Majority traffic from India

No paid ads. All inbound driven by founder’s social presence.

The website successfully transformed social credibility into measurable franchise demand. It now serves as the brand’s central trust layer for future expansion and partner acquisition.