An exploration of how a brand-led e-commerce experience can evolve into a calm, editorial admin tool.
Using Figma Make, I translated a sustainable marketplace brand into a single, product-forward hero screen—balancing data, story, and emotion in one frame. The goal was to design a dashboard that feels like a product moment, not just an interface.
Visual Direction
To ground the interface in a real, tactile world, I art-directed a custom image set in Midjourney—treating the dashboard like a brand campaign rather than a utility screen.