Through this CGI series, I explored how product lighting, droplets, and live-action integration can bring the vibrant, refreshing spirit of 7UP to life. From studio-style renders to outdoor photorealistic blending, each visual celebrates the brand’s identity in a way that feels distinctly 7UP.

Each part focuses on a unique challenge in CGI product visualization: Part 1 CGI Integration with Live Plate  Matched CGI can and droplets with a photographed outdoor plate, carefully aligning perspective, focal length, lighting, and brand storytelling for seamless blending. Part 2 Droplet & Material Research  Developed a droplet shader system directly in Unreal Engine to efficiently add condensation to any geometry, without relying on external simulations or pre-made assets. Part 3 Studio Lighting Exploration  Cinematic studio-style render focusing on reflections, highlights, and clean product presentation. 

Unreal Engine (Path Tracing) for photorealistic rendering Texture & Material system for droplets Nuke for background plate cleanup & DOF recreation DaVinci Resolve for brand color matching, film grain, lens flare, and final grading

This project combines cinematic lighting, procedural materials, and live-action integration to deliver high-quality, brand-accurate CGI. It captures the refreshing essence of 7UP while demonstrating a workflow that balances creativity, technical innovation, and visual storytelling, bringing the product to life in a way that’s both engaging and photorealistic.​​​​​​​