Building Community-Driven Brand Experiences | Jameson
The Irish Spirit is an Irish whiskey and culture-focused brand platform, blending music, entertainment, live events, and creator collaborations to build a strong community-driven presence. The brand focuses on lifestyle and experience marketing through culturally relevant content, sponsorships, and dark marketing initiatives.
My Roles? 📲
YouTube Communication & Collaboration Management
🎤 Celebrity / Brand Ambassador Collaboration Communication
Managing communication for celebrity and culture-driven partnerships, including collaboration announcements, content coordination, and launch communication for branded projects.
📆 Publishing Calendar & Cross-Team Coordination
Working closely with the brand team to plan publishing schedules, align communication priorities, and ensure timely execution of campaign and collaboration content.
✍️ Copywriting & Communication Development
Writing platform-specific copy for collaboration announcements, campaign communication, and branded content while maintaining a tone aligned with The Irish Spirit’s identity.
🤝 Talent & Management Communication
Coordinating directly with talent representatives and management teams to align timelines, approvals, and communication flow throughout collaborations.
Instagram Content Communication
📆 Content Planning & Social Communication
Developing monthly content plans aligned with cultural moments, event schedules, and brand priorities while maintaining a community-driven and platform-native communication style.
🎭 Event & Stand-Up Communication
Managing communication around stand-up events, concerts, and live experiences, including promotional planning, poster coordination, and content development.
🥃 Private Tasting & Hosted Experience Communication
Supporting communication for invite-only tasting experiences and hosted gatherings, creating event messaging and content around exclusive brand-led social experiences.
🎨 Creative Direction & Design Collaboration
Collaborating closely with the design team on invitation assets, event creatives, promotional visuals, and social communication materials.
Developing whisky-adjacent content tailored to advertising limitations, using lifestyle, food pairings, cultural references, and experience-driven storytelling to communicate brand identity in a platform-appropriate way.
If you're looking to build culturally relevant, community-driven brand communication that people actually want to engage with, let’s work together 📲
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Posted May 27, 2026
Led content and communication for The Irish Spirit, managing creator collaborations, live events, dark marketing, and community engagement for Jameson.