myHouseby | SEO-Blog Writing

myHouseby is an awesome startup that perfectly combines innovative technology with home design. The myHouseby solution allows home buyers to dream, explore, design, and build homes on builder websites.

This was a zero-to-one project. Or, technically, a 756 to 3,645 project. In addition to email copy and social media management, my main focus was the blog. The thing on every marketer's mind.

When I joined the team, I was new. Very new. But, one thing I knew was that SEO was probably important. Most of their blogs were based on keywords that were off-the-cuff thoughts. Off-the-cuffness won't grow traffic so I needed to write SEO-optimized articles. A lot of them. 23 to be exact! Some were major losses, but most got in front of the eyes of scared, first-time home buyers. Bingo.

Results: The result of the SEO blog content writing project was a lift in organic traffic of 328%.