Headspace | Spec: Marketing Email Launch
Email continues to be the #1 customer acquisition driver across all industries. Creating an email that looks good and reads better is the best way to get your product or service in the right hands.
I took a refreshed look at a launch email that Headspace ran to give the copy a little more life and to truly connect the copy with the benefit of the new feature: mindful exercise for a better brain.
Updated:
Headline
H2 taglines
CTA
Original Email Copy:
Original copy was very straightforward and almost disconnected from the feature that was being launched.
Original Copy
Updated Email Copy:
Updated Email Copy
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Posted Mar 6, 2023
As an exercise, I ran through major wellness companies and their email strategy. I came across Headspace that had a huge opportunity for clean up.
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