Headspace | Spec: Marketing Email Launch

Email continues to be the #1 customer acquisition driver across all industries. Creating an email that looks good and reads better is the best way to get your product or service in the right hands.

I took a refreshed look at a launch email that Headspace ran to give the copy a little more life and to truly connect the copy with the benefit of the new feature: mindful exercise for a better brain.

Updated:

• Headline
• H2 taglines
• CTA

Original Email Copy:

Original copy was very straightforward and almost disconnected from the feature that was being launched.



Original Copy

Updated Email Copy:



Updated Email Copy