I was inspired by Oddli's vibrant brand and social media presence but noticed their website didn't reflect the same energy. My goal was to redesign the site to better showcase Oddli’s unique personality and create a cohesive digital experience.

Enhance online brand identity

Improve user experience

Showcase sustainability and ethical values

Increase engagement and conversion

Audit: Conducted a comprehensive website audit to identify areas for improvement.

Research: Analyzed audience insights and competitive landscape.

Wireframe: Developed low-fidelity prototypes and wireframes.

Creative Design: Crafted a new branding kit and visual identity.

A consistent visual identity fosters brand recognition.

Clear navigation enhances user engagement.

Flexibility is essential for adapting to user needs.

Explore the evolution of Oddli’s digital identity, where sustainability meets style!