Oddli Redesign | UX/UI Design & Brand Identity
Chloe Dahan
Brand Designer
UX Designer
UI Designer
Adobe Photoshop
FigJam
Figma
Oddli
I was inspired by Oddli's vibrant brand and social media presence but noticed their website didn't reflect the same energy. My goal was to redesign the site to better showcase Oddli’s unique personality and create a cohesive digital experience.
Project Goals:
Enhance online brand identity
Improve user experience
Showcase sustainability and ethical values
Increase engagement and conversion
Process:
Audit: Conducted a comprehensive website audit to identify areas for improvement.
Research: Analyzed audience insights and competitive landscape.
Wireframe: Developed low-fidelity prototypes and wireframes.
Creative Design: Crafted a new branding kit and visual identity.
Key Insights:
A consistent visual identity fosters brand recognition.
Clear navigation enhances user engagement.
Flexibility is essential for adapting to user needs.
Explore the evolution of Oddli’s digital identity, where sustainability meets style!
