5 Restaurant Industry Trends for 2022

This article was written for a B2B SAAS restaurant tech company with the purpose of creating thought leadership for the brand within the restaurant industry. The brand wanted to help people understand the predicted industry trends for the year while showing them how their product can help the readers stay updated with the mentioned trends.

How I approached this article

For this article, I first conducted keyword research to understand what information the target audience was looking for, then co-related the latest trends with the product's features to provide readers with a solution to their questions. The article was written to help create relatability in the minds of restaurant industry patrons to make them feel like the brand understands their problems.