Why Customer Segmentation Is Important For Restaurants

This article was written for a B2B SAAS restaurant tech company to enable their website to rank for the allotted keywords around the topic "customer segmentation for restaurants". The business sells a restaurant management system, and the article aimed at informing readers how they can improve their restaurant's customer segmentation using the company's software.

For this article, I first conducted keyword research to understand what information the target audience was looking for, then co-related the customer segmentation points with the product's features to provide readers with a solution to their questions. The article was written to help create relatability in the minds of restaurant industry patrons to make them feel like the brand understands their problems.