This sentiment analysis between the UFC and the Lakers Twitter data shows how a fanbase’s interactions may reflect and effect their overarching firm models.
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University of San Diego - Knauss School of Business
A comparison between two professional sport organizations fan bases sentiments. Conducting using gathered Twitter Data with statistical measurements in subjectivity and polarity to measure user sentiment. I also used data to determine sizes of audiences reached and ultimately which organization’s Twitter feed displayed higher positive sentiment.