Kiyo Matcha — Brand Identity & Packaging Design Kiyo Matcha ...
Ezgi Sarica
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Posted Jan 3, 2026
Kiyo Matcha — Brand Identity & Packaging Design Kiyo Matcha is a concept brand created to explore how a modern matcha startup can honor Japanese tradition wh...
Kiyo Matcha — Brand Identity & Packaging Design
Kiyo Matcha is a concept brand created to explore how a modern matcha startup can honor Japanese tradition while feeling fresh and contemporary.
Designed with specialty tea and wellness founders in mind, the project focuses on clear brand positioning, premium packaging, and a visual identity that feels authentic, confident, and ready to scale. From typography to color choices, every element supports a high quality, ceremonial matcha experience and helps the brand stand out in a crowded market.
This project reflects my approach to matcha and tea branding: thoughtful storytelling, strong visual systems, and packaging design built for real world launch.