Bare Earth is a nature led body care concept inspired by forest ingredients like pine oils and mineral clays. I focused on creating a calm, honest visual language that feels grounded and premium without overcomplication. Following the brief’s keywords around nature and authenticity, I explored editorial still life photography using pine butterflies as a symbol of renewal and connection to the ecosystem behind the formula. Soft lighting, minimal styling and natural textures help the product feel like it exists inside the forest, not just inspired by it. The goal was to create a contemporary editorial skincare aesthetic that feels real, tactile and emotionally connected to nature, ideal for modern botanical and sustainable beauty brands.
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Contur is a contemporary sandwich shop brand that approaches food through design thinking. Built on structure, balance, and layered composition, Contur focuses on precision, quality ingredients, and clean visual systems. Each sandwich is designed to be layered, combining modern food branding, technical illustration, and refined presentation into a cohesive, design-led dining experience.
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Kiyo Matcha — Brand Identity & Packaging Design
Kiyo Matcha is a concept brand created to explore how a modern matcha startup can honor Japanese tradition while feeling fresh and contemporary.
Designed with specialty tea and wellness founders in mind, the project focuses on clear brand positioning, premium packaging, and a visual identity that feels authentic, confident, and ready to scale. From typography to color choices, every element supports a high quality, ceremonial matcha experience and helps the brand stand out in a crowded market.
This project reflects my approach to matcha and tea branding: thoughtful storytelling, strong visual systems, and packaging design built for real world launch.
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Really happy to share that Glowwell has been selected for Packaging of the World Top 50 of 2025 🥹💙
"Glowwell’s packaging earns its spot in the Packaging of the World Top 50 of 2025 by transforming a wellness supplement into a vibrant, stylish ritual." DERRICK LIN
Working on Glowwell was about creating more than just a supplement package. I wanted it to feel like a small daily ritual. Something that feels good to pick up, open, and keep around. The bold yellow outer box, the green interior reveal, and the soft lavender bottle were all chosen to bring together energy, freshness, and a sense of calm.
Every detail was designed to balance playfulness with trust, from the typography to the shapes and color contrasts. Seeing this project recognized by Packaging of the World alongside so many inspiring works means a lot.
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Floræ is a 100% natural fragrance line crafted from living plant distillations. Rooted in real botanicals and clean beauty principles, each seasonal scent is formulated without synthetics, combining sustainable practices with a modern, refined aesthetic.
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Saltglow is a body care brand built around a feeling rather than a trend. Inspired by salty skin, sunlit mornings, and endless summer days, I developed a visual identity and packaging direction that balances retro beach energy with modern minimal care. The goal was to create a bold yet simple system that feels fresh, effortless, and timeless.
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Nomm is a cosy and playful café brand built around one iconic treat: the handmade Classic Chocolate Chunk cookie. For this project, I created a full brand identity and packaging system that reflects the cookie’s handmade, comforting feel and brings it to life with a soft, playful and approachable look. The goal was to keep everything warm, clear and modern, so the product feels inviting on the shelf while staying true to Nomm’s friendly personality.
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Saltglow | Body Care Branding
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Glowwell | Wellness Supplement Packaging Design
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Nue | Deodorant Brand | Sustainable Packaging
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KIYO MATCHA | LOGO DESIGN & BRAND IDENTITY
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