Aproko Doctor is one of Africa’s largest health-tech influencers, commanding an audience of over 7 million. But his website suffered from the 'Static Creator Trap'—it functioned as a basic digital business card rather than an active conversion funnel for his AI health assistant, AwaDoc.

I set out to bridge the gap between his energetic social media persona and his clinical digital product, using motion and 3D to re-imagine the UX in order to reduce bounce rates and improve conversion rates.

Let’s start with the Introduction [ play video below👇🏽]

I leveraged the creator's viral catchphrase ('Drink Water') to create a 3D glass of water asset for the loading animation before the user meets the hero section (next up). By doing this, the cognitive load is lowered, and trust is instantly established.

The Hero Section, reimagined [play video below 👇🏽]

After establishing trust comes a thoughtful introduction.

As the landing page loads in with ”Your…Doctor…Friend…”, the user is instantly curious about what the next word/sentence would be, and this also focuses their attention on who Aproko Doctor is - not just a doctor, but a friend who could save your life.

Pictures of him roll in, giving a subtle, yet bold intro of who he is, and how he looks - in action and in striking poses 😉

The Friction Point: Despite commanding a massive top-of-funnel audience on social media, the original website suffered from a critical leak: absolutely zero pathways pointed directly to his flagship monetised product, AwaDoc. The traffic was effectively hitting a dead end.

The Fix: To fix this, I designed a dedicated, high-intent conversion block engineered to translate social capital into recurring revenue.

Frictionless Delivery: By explicitly highlighting the "WhatsApp" integration, we eliminate the friction of downloading a new app. It meets the target demographic exactly where they already spend their digital time.

Instant Authority: Integrating localised and global compliance badges (NDPC, HIPAA, GDPR) alongside recognisable partners (Wellahealth) instantly elevates AwaDoc from a "creator side-project" to a verified clinical utility.

Price-Anchored CTA: The primary call-to-action abandons the vague "Learn More" in favour of a highly specific, price-anchored trigger ("Discover awadoc for just 950 Naira"). This filters for high-intent users and drives immediate conversion.