Jess Woodsford Coaching

Juan Carlzon

Brand Designer
Web Designer
Brand Strategist
Affinity Designer
Affinity Photo
macOS

Brand Identity Design for Purpose and Fulfilment Coach

Jess Woodsford is a Purpose and Fulfilment Coach who works with individuals to help them find their core purpose and live their lives to the fullest.

Challenge

Jess Woodsford, a Purpose and Fulfilment Coach, wanted a unique brand strategy and visual identity to stand out in a competitive market and connect deeply with her target clients. Her goal was to build a powerful, purpose-driven brand.

Solution

We kicked off by identifying Jess's ideal clients and tailoring a bespoke brand strategy that emphasizes genuine value. This strategy was then translated into a cohesive visual identity, featuring unique icons, logos, patterns, and illustrations, giving her brand a consistent and memorable look and feel.

Result

Jess embraced her finalized brand strategy, appreciating its accurate representation of her coaching business. The visual elements played a key role in creating an authentic and memorable brand presence. Post-relaunch, she's seen a significant increase in inquiries, with praise for her professional and purposeful image. Her brand now genuinely reflects her values, fostering profound connections with clients.

"...my message is also much clearer which means I am communicating better with my audience."

Jess
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