Brand Identity Design for Purpose and Fulfilment Coach

Jess Woodsford is a Purpose and Fulfilment Coach who works with individuals to help them find their core purpose and live their lives to the fullest.

Challenge

Jess Woodsford, a Purpose and Fulfilment Coach, wanted a unique brand strategy and visual identity to stand out in a competitive market and connect deeply with her target clients. Her goal was to build a powerful, purpose-driven brand.

Solution

We kicked off by identifying Jess's ideal clients and tailoring a bespoke brand strategy that emphasizes genuine value. This strategy was then translated into a cohesive visual identity, featuring unique icons, logos, patterns, and illustrations, giving her brand a consistent and memorable look and feel.

Result

Jess embraced her finalized brand strategy, appreciating its accurate representation of her coaching business. The visual elements played a key role in creating an authentic and memorable brand presence. Post-relaunch, she's seen a significant increase in inquiries, with praise for her professional and purposeful image. Her brand now genuinely reflects her values, fostering profound connections with clients.