Convenience is at the heart of everything Rely does. Convenience for the planet and its people. Rely is on a mission to develop hair care products from only naturally sourced ingredients that support each individual's hair goals and help young men feel confident.

Deliverable. ✨ Brand Strategy ✨ Brand Identity ✨ Naming ✨ Package design

RELY is the brand that makes taking care of your hair convenient and easy.

We developed a name, a brand identity, and a strategy that created a simple, confident, and grounded presence. The wordmark is simple and bold, with a subtle but unique personality. The packaging conveys all the vital information in one glance; the bottle style is for its ease of use and grounded look. Each bundle is designed to fit a specific hair goal, making it easy to choose the right product for your hair.