At CarLotz, my role was multifaceted, encompassing brand development, web and app design, and store identity. My design influence extended to creating an approachable and modern atmosphere in the retail stores, aligning with our digital initiatives to enhance the website and launch a mobile app. An all around enriching experience, I worked with the company through their public offering and merger, providing me with profound insights into effective visual strategy and customer engagement as we aimed to redefine the used car marketplace.
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Designed a mobile app by conducting research, analyzing data, and implementing design changes. Led the company site through multiple redesigns.
