Social Media Management for The Uncertainty Advantage
Xheni Trebicka
Verified
Strategic Social Media Management for "The Uncertainty Advantage" Book Launch
Project Description:
As the social media strategist for Scott Stirrett’s book launch, The Uncertainty Advantage, I led a two-month cross-platform campaign across TikTok, Instagram, and YouTube.
🔹 Delivered 30 high-quality posts/month (10 Reels, 10 Carousels, 10 Static posts)
🔹 Created SEO-optimized captions based on the book and podcast content
🔹 Produced short-form videos using first-person narrative and brand-aligned visuals
🔹 Scheduled all content in Metricool, including performance tracking
🔹 Collaborated directly with the author to refine messaging and ensure authenticity
🔹 Final deliverables included a 30-day content calendar, 60 visual assets, and performance reports
Impact:
Our content significantly increased audience engagement and organic reach. We also supported the book’s visibility in North America through strategic post timing and thought leadership content.
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What the client had to say
Xheni was professional and did excellent work, especially in the context of the relatively modest budget. She is very professional and responsive.
Scott Stirrett, The Uncertainty Advantage
Jul 14, 2025, Client
Posted Jun 7, 2025
This project involves a comprehensive 30-day social media content campaign for Scott Stirrett’s book The Uncertainty Advantage.
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Timeline
May 7, 2025 - Jul 2, 2025
Clients
The Uncertainty Advantage
