Project Description: As the social media strategist for Scott Stirrett’s book launch, The Uncertainty Advantage, I led a two-month cross-platform campaign across TikTok, Instagram, and YouTube. 🔹 Delivered 30 high-quality posts/month (10 Reels, 10 Carousels, 10 Static posts) 🔹 Created SEO-optimized captions based on the book and podcast content 🔹 Produced short-form videos using first-person narrative and brand-aligned visuals 🔹 Scheduled all content in Metricool, including performance tracking 🔹 Collaborated directly with the author to refine messaging and ensure authenticity 🔹 Final deliverables included a 30-day content calendar, 60 visual assets, and performance reports

Impact: Our content significantly increased audience engagement and organic reach. We also supported the book’s visibility in North America through strategic post timing and thought leadership content.