Scroll-Stopping UGC Video Campaign for Pouts UK
Xheni Trebicka
Scroll-Stopping UGC Video Campaign for Pouts UK
I produced a two-part UGC video campaign for Pouts UK, a rising skincare brand. The aim was to create authentic, engaging, and visually appealing content that could perform well organically on TikTok and Instagram.
Video 1: A short, aesthetic teaser video to spark curiosity around the new skincare product. The video featured calm visuals, clean framing, and trendy audio to reflect the brand’s modern, minimal vibe.
Video 2: A “Day in My Life” soft-sell showcasing how the product fits into a relaxing morning routine. This helped connect with the audience on a more emotional and personal level.
Both videos were filmed and edited by me, including scriptwriting, transitions, and captions tailored for the vertical format and social algorithms.
📊 Outcome:
Boosted engagement on the brand's social platforms
Strengthened trust and brand relatability
Designed for reposting across TikTok, Reels, and ads
🧰 Tools & Skills:
UGC Strategy · Video Scripting · TikTok Editing · Emotional Storytelling · Aesthetic Filming · CapCut · Trend Analysis
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Posted Apr 20, 2025
The aim was to create authentic, engaging, and visually appealing content that could perform well organically on TikTok and Instagram.
