Scroll-Stopping UGC Video Campaign for Pouts UK

I produced a two-part UGC video campaign for Pouts UK, a rising skincare brand. The aim was to create authentic, engaging, and visually appealing content that could perform well organically on TikTok and Instagram.

Video 1: A short, aesthetic teaser video to spark curiosity around the new skincare product. The video featured calm visuals, clean framing, and trendy audio to reflect the brand’s modern, minimal vibe.

Video 2: A “Day in My Life” soft-sell showcasing how the product fits into a relaxing morning routine. This helped connect with the audience on a more emotional and personal level.

Both videos were filmed and edited by me, including scriptwriting, transitions, and captions tailored for the vertical format and social algorithms.

Boosted engagement on the brand's social platforms

Strengthened trust and brand relatability

Designed for reposting across TikTok, Reels, and ads

UGC Strategy · Video Scripting · TikTok Editing · Emotional Storytelling · Aesthetic Filming · CapCut · Trend Analysis