Paseo Coffee | Brand Standards Manual

Justin Fronda

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Brand Designer

Graphic Designer

Illustrator

Adobe Illustrator

Adobe Photoshop

PASEO's coffee shop draws inspiration from the Spanish term meaning a leisurely walk or evening stroll. The brand should reflect the youthful and social nature of the term while incorporating elements inspired by vintage, nature, classic design, and the famous "Nighthawks" painting. The goal is to develop a unique and memorable brand that resonates with customers and captures the essence of the coffee shop's ambiance and offerings. This task requires creativity, an eye for design, and the ability to translate inspiration into a cohesive brand identity that aligns with the coffee shop's vision and values.
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Posted Mar 11, 2023

PASEO is a coffee shop with a brand identity inspired by the Spanish term for an evening stroll.

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Brand Designer

Graphic Designer

Illustrator

Adobe Illustrator

Adobe Photoshop

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