TikTok campaign
Chloris Aspland-jones
Launched the first TikTok campaign for Tangle Teezer - #PowersInTheTeeth
Over 1.2 Billion views
3300+ videos uploaded to the hashtag
Sales +68% YOY (though the campaign objective was brand awareness not conversion)
+10,000 followers during the campaign
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Posted Feb 28, 2021
Social Media Exec
