As a freelance graphic designer, Kevin had the opportunity to create a visual brand identity for CareNet GPO, a group purchasing organization focused on the psychiatry field. This collaboration aimed to design a logo that reflected the brand’s mission: to build a stronger, more accessible network for mental health professionals while symbolizing the compassionate care provided to mental health patients. CareNet GPO needed a brand that would resonate with the medical community, maintaining a professional appearance, yet also embody the warmth and empathy that drive their work. The logo mark combines a brain, representing psychiatric expertise, with a heart, symbolizing compassionate care. These elements are subtly interconnected with a network design, illustrating the vital relationships between providers and patients.