Visual brand identity design for a food influencer by Kevin Rodriguez

Visual brand identity design for a food influencer

Kevin Rodriguez

Brand Designer

Graphic Designer

Adobe Illustrator

Adobe Photoshop

As a freelance graphic designer, Kevin had the opportunity to create a visual brand identity for Ivie the Foodie, a food social media influencer with over 100,000 followers. The collaboration aimed to design a brand that captured Ivie’s vibrant, fun-loving personality. Drawing on her preference for a 70s-inspired look, Kevin developed a retro yet modern identity that feels both playful and nostalgic. The main iconography of the brand centers around a smiley face icon with a tongue playfully licking its lips, emphasizing the food element and the enjoyment of tasting. The eyes are represented as stars, subtly nodding to restaurant ratings and Ivie’s role in reviewing dining experiences. This unique combination adds personality and meaning, reinforcing her identity as a trusted, joyful source of food recommendations. The color palette remains colorful yet muted, harmonizing Ivie’s spirited character with a nostalgic, vintage feel.