Porsche 911 Cockpit Redesign
Shiraz Tumasyan
Context & Challenge:
This project aimed to redefine the Porsche 911 cockpit experience, balancing heritage with modern technology.
Challenges included:
Preserving Porsche’s brand DNA while introducing modern digital UX.
My Approach & Process:
Led UX/UI development for the digital driver dashboard.
Conducted extensive user research, utilizing eye tracking, driver simulation studies, and usability tests.
Outcome & Impact:
Delivered the next-gen Porsche 911 cockpit.
User research results improved progressively.
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Posted Jul 28, 2025
Redefined Porsche 911 cockpit experience, balancing heritage with modern technology.
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Timeline
Jul 28, 2015 - Nov 28, 2017
Clients
Porsche
