📌 Role: Web Designer

📌 Platform: Web & Mobile

📌 Client: Utopia

📌 Tools Used: Figma, Adobe Creative Suite

Utopia is a premium lifestyle membership platform that transforms everyday transactions into extraordinary experiences. The project required creating a sophisticated digital presence that embodies luxury, exclusivity, and seamless integration of lifestyle services. The design needed to reflect the brand's positioning as "the ultimate corporate card for personal lifestyle."

Minimalist Luxury – Employed a clean, sophisticated design language with ample white space, refined typography, and a neutral color palette to convey premium positioning.

Immersive Storytelling – Crafted a narrative-driven experience using high-end lifestyle imagery of exclusive villas, infinity pools, and architectural spaces.

Dynamic Card Showcase – Developed elegant presentations of the metal card designs, highlighting both functionality and aesthetic appeal.

Atmospheric Visuals – Curated a collection of atmospheric photographs featuring luxury destinations in Croatia and beyond to showcase the membership benefits.

✔ Premium Homepage: Sleek, card-focused hero section with clear value proposition

✔ Villa Gallery: Interactive showcase of exclusive properties with location details and availability

✔ Social Integration: Elegant presentation of member benefits and social access features

✔ Membership Portal: Sophisticated booking and reservation system for exclusive experiences

✔ Responsive Design: Flawless experience across all devices with attention to visual detail

Seamless integration of travel planning and lifestyle services

Custom-designed notification and booking confirmation systems

Elegant property previews with environmental context

Sophisticated member privileges presentation

Emphasis on transforming transactions into meaningful experiences

💡 Outcome: A visually stunning, highly functional platform that positions Utopia as the premier lifestyle membership service, effectively communicating both exclusivity and accessibility while maintaining a strong focus on user experience and luxury appeal.

Made in collaboration with Thierry Rollin for Holographik®​​ Studio