Cyphr — Web design, UI/UX

📌 Role: Web Designer

📌 Platform: Desktop + Mobile Digital Experience

📌 Client: Cyphr

📌 Tools Used: Figma, Adobe Creative Suite

"We Keep Good" is an innovative fan engagement platform reimagining how sports communities connect and interact. The project focused on creating a bold, dynamic digital ecosystem that bridges the gap between athletes, fans, and sports culture through technology-driven experiences.

Distinctive Visual Language – Merging architectural elements with motion while keeping the rhythm and flow of sports.

High-Impact Typography – Bold, editorial-style headlines and clean sans-serif typography creating a strong hierarchical system.

Dynamic Grid System – A modular layout approach allowing content to breathe while maintaining visual consistency across all touchpoints.

Monochromatic Sophistication – Strategic use of black and white with carefully placed imagery to create dramatic visual impact.

✔ Wagi App Integration: A gamified platform driving community engagement through discovery and rewards

✔ Interactive Storytelling: Dynamic content modules showcasing athlete perspectives and stories

✔ Performance Metrics: Beautiful data visualization showing engagement rates

✔ Responsive Design System: Seamless experience across all devices with attention to micro-interactions

Insight-Driven Strategy: Deep understanding of sports culture informing every design decision

Creative Collaboration: Bridging multiple stakeholder perspectives into a cohesive vision

Technological Integration: Seamless fusion of design aesthetics with functional requirements

💡 Outcome: A revolutionary platform that's shaping the future of fan engagement by creating meaningful connections between sports communities while maintaining a premium, cutting-edge aesthetic that pushes creative boundaries.

Made in collaboration with Thierry Rollin at Holographik®​​