ACTIVEWEAR SS23, ROUTINE

Routine's Activewear Collection for the 2023, embracing the message "wear active, live active." This marks Routine's debut into activewear, focusing on a vibrant image and design to represent the collection.

As the Art Director for both the photoshoot and graphic design aspects, I ensured the cohesive visual representation of the collection.

For the graphic design aspect, we focused on dynamic typography and energetic color schemes to complement the collection's theme. Bold and italic fonts evoke a sense of movement and vitality, reinforcing the message of living an active life.

I incorporated the energetic orange color to further enhance the visual appeal and energy of the designs.