CI LOUNGE — Branding for a Speakeasy bar

Ci Lounge, nestled in the heart of Dalat, Vietnam, is a bar that transports its patrons back to the glamorous era of the 1920s. The lounge captures the essence of Speakeasy bars, combining this historical influence with the elegant and iconic Art Deco style.

The brand's core concept revolves around creating a secretive yet inviting space, reminiscent of the hidden bars of the Prohibition era in the United States. This inspiration is seamlessly blended with Art Deco design elements, reflecting both opulence and simplicity. The result is a timeless aesthetic that is both memorable and versatile.

The Logo

The branding identity of Ci Lounge is characterized by its use of geometric shapes, color palettes, and intricate details typical of Art Deco.

Every element, from the logo to the menu, is crafted to evoke a classic yet modern feel, ensuring that it is both sophisticated and accessible. The overall design ensures easy application across various mediums, maintaining consistency and elegance throughout.