Those who Tread Brand Identity

Jordan Ong

Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Lightroom
Adobe Photoshop
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Hero Image
Hero Image

Those who Tread is an avant-garde, narrative-focused fashion label inspired by fantasy media, such as RPGs, Dungeons & Dragons and Lord of the Rings. It aims to provide its apostles with a rich, captivating story that accompanies artisanally made garments; a fever dream birthed from a marriage between fashion and fantasy.

Boasting a constantly evolving and expanding universe that complements its products, it works with its community to form a symbiotic relationship that fuels its innovative approach toward worldbuilding, design and events.

Campaign Photo
Campaign Photo
Campaign Photo
Campaign Photo
Brand Guidelines
Brand Guidelines
Combination Mark
Combination Mark
Typography 1
Typography 1
Typography 2
Typography 2
Colour Guide
Colour Guide
Logo Placement Guide
Logo Placement Guide
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