FAB × Abu Dhabi Grand Prix: Make Every Heartbeat Count. A campaign film linking race-day energy to life's smaller moments: a band, a couple dancing among moving boxes, the track. The line holds it all together. My role: concept & copywriter. I worked on the idea, concept and script. Made with the agency team.
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Posted Sep 24, 2026
FAB × Abu Dhabi Grand Prix: Make Every Heartbeat Count. A campaign film linking race-day energy to life's smaller moments: a band, a couple dancing among mov...