The Prestige Bar is a luxurious haven in the heart of New York, offering an elevated experience for those who appreciate the finer things in life.

The goal of The Prestige Bar is to create a sophisticated and exclusive identity that resonates with the target audience. The ultimate objective is to position The Prestige Bar as a sought-after destination for those who seek an elevated experience in every sip, attracting a discerning clientele and establishing the bar as a premier luxury establishment in New York City.

Brand Identity Design

Collateral Design (Label and Packaging)

Creative Direction

We created custom serif font logo and hand-drawn illustrations of a martini glass as brand illustrations. We also designed a few brand collaterals like the gin bottle, store front and invitation flyer included a retro print.