The Boba, a brand new bubble tea business here to wow you with their all natural ingredients and various different and delicious flavours!

The goal of Boba is to establish a brand that stands out in the bubble tea industry by infusing a sense of fun and quirkiness, while also highlighting our commitment to using only all-natural ingredients. They strive to create an inviting and unique experience for the customers, offering a diverse range of delicious flavors in a charming and delightful setting. The aim is to become the go-to destination for those seeking a cute and quirky bubble tea experience with a focus on quality and natural goodness.

Brand Identity Design

Collateral Design (Label and Packaging)

Creative Direction

We created custom type logo and hand-drawn line illustrations of tree neutrois person drinking bubble tea as brand illustrations. We also designed a few brand collaterals like the t-shirt, cup holder, tote bag and menue.