B2C Growth Director

Spearheaded a direct revenue transformation in a legacy hospitality group by leading B2C digital growth. ➜ Launched a direct booking engine generating seven-figure EUR revenue annually. ➜ Built and managed a full-stack growth team across paid, CRO, content, and analytics. ➜ Introduced A/B testing frameworks to optimize funnel conversion and retention. ➜ Reduced third-party booking dependency through SEO, lifecycle marketing, and performance ads.