Managed a seven-figure (USD) marketing budget, doubling MAU and ARR in less than a year in Canva's Türkiye mission.
➜ Created and executed Canva Türkiye’s national growth playbook.
➜ Managed seven-figure ad budgets across Meta, Google, and TikTok.
➜ Scaled social media presence by launching and delegating daily operations.
➜ Directed local SEO strategy, ranking for high-volume Turkish keywords.
➜ Sourced and onboarded top-performing creative agencies in the region.
➜ Oversaw creative direction and content localization across all channels.
➜ Also supported Team Japan with creative direction and paid strategies.