Reducing churn isn’t just about retention emails it starts r...
Abdulahi Asimiyu
Reducing churn isn’t just about retention emails it starts right from the login screen. One of the biggest drop-off points in most digital products is the onboarding experience when users are forced through unnecessary steps just to get started. In this redesign, I tackled that by making the flow intelligent:
If a returning user types their email, the system recognizes them instantly and skips the long login process — they just enter an OTP and continue.
If they’re new, they’re taken straight into a lightweight sign-up flow with only essential fields.
𝐏𝐒: 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐮𝐢𝐮𝐱 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐰𝐡𝐨 𝐜𝐚𝐧 𝐭𝐮𝐫𝐧 𝐢𝐝𝐞𝐚𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐢𝐭𝐡 𝐜𝐥𝐞𝐚𝐫 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐚𝐧𝐝 𝐢𝐧𝐭𝐮𝐢𝐭𝐢𝐯𝐞 𝐟𝐥𝐨𝐰 𝐦𝐲 𝐃𝐌𝐬 𝐚𝐫𝐞 𝐚𝐥𝐥 𝐨𝐩𝐞𝐧..
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Posted Oct 11, 2025
Reducing churn isn’t just about retention emails it starts right from the login screen. One of the biggest drop-off points in most digital products is the o...
