Reducing churn isn’t just about retention emails it starts r... by Abdulahi Asimiyu Reducing churn isn’t just about retention emails it starts r... by Abdulahi Asimiyu
Reducing churn isn’t just about retention emails it starts r...
Reducing churn isn’t just about retention emails it starts right from the login screen. One of the biggest drop-off points in most digital products is the onboarding experience when users are forced through unnecessary steps just to get started. In this redesign, I tackled that by making the flow intelligent:
If a returning user types their email, the system recognizes them instantly and skips the long login process — they just enter an OTP and continue.
If they’re new, they’re taken straight into a lightweight sign-up flow with only essential fields.
Reducing churn isn’t just about retention emails it starts right from the login screen. One of the biggest drop-off points in most digital products is the o...