Building a community of travellers for Hostelworld
Michaella Fenton
Social Media Marketer
Content Creator
Social Media Strategist
hostelworld.com
What I did:
Social and content strategy
Social media management for TikTok, Instagram, Linkedin & YouTube
Content creation for social media, blog and newsletter for 3 audiences: customers, hostels and investors
Community management and building
Influencer & UGC campaign management, negotiation and content
Results:
+45,000 followers across Instagram and TikTok in 9 months of the new strategy
Increasing organic traffic to the blog by 50%, consistently reaching over 1 million readers per month
Building an engaged community of 4% engagement rate on Instagram and 6.5% on TikTok
