Social Media & Influencer Revamp for Secret Escapes

I worked with Secret Escapes as a Social & Influencer Consultant to transform how they do social and influencer marketing.

What I did: - Building and implementing new social and influencer strategies across 3 markets (UK, DACH and IT) - Social-first video content creation - Social media campaign ideation and management - Influencer campaign ideation and management - Launching and growing TikTok account - Team management and coaching - Implementing new processes to scale social and influencer functions (organic and paid) - OKR setting, reporting and budget management - Helping hire new team members - Leading social media strategy for media partnership campaigns

Grew their TikTok channel from 374 followers > 10,300 in 3 months of the new strategy (with help of other team members)

Launched influencer marketing and gained 3M+ reach across 3 campaigns

Tripled their overall social media reach to 4M+ per quarter