MARKETING TECH // CONTENT + SOCIAL MEDIA MANAGEMENT

Content Writer

Social Media Marketer

Content Creator

Instagram

WordPress

Mediatool

The Client + Objective

Mediatool is a Campaign Management Platform for marketing professionals. They are well known in the Nordics (based in Sweden) but wanted to overhaul their content and social marketing to better position them as a leader in the space.

My objective was to build Mediatool's community of marketing professionals and place them as experts in their field, and the company that is leading the change among dated competitors. They were also moving into new markets in DACH, UK and the US.

What I did

Working with the marketing team, I was in charge of all of their content and social content and distribution. I managed and overhauled all of their content and social channels, end to end. I developed strategies that found their ideal customers' pain points, and built a content engine that showed them how Mediatool fixed those pain points.

A lot of their direct competitors were very technical or dated in their marketing. So I switched it up and gave Mediatool a tone of voice that portrayed them as the cool, modern and personable provider. This was emulated across all content and social channels.

I put customers at the centre of the strategy. I spoke to current customers, and surveyed potential customers through their newsletter, to find how to best bring value to them. Rather than focusing on selling Mediatool, I positioned them as the friendly experts which built a highly engaged community.