Instagram Brand Reel

This project was created as part of a recruitment process for Pergonova, a company producing pergolas. The task was to create a test Instagram reel using provided video materials, mostly recorded in horizontal format.

My responsibility was to select the best clips, convert the footage into a vertical format, choose music, and create an aesthetic and engaging reel suitable for social media. The final video focuses on visually appealing “eye candy” scenes and smooth pacing, with a seamless loop so the ending naturally transitions into the beginning.

Selected the most visually appealing clips

Converted horizontal footage to vertical format

Chose background music

Synced cuts with music beat

Created smooth transitions and visual flow

Designed a seamless looping ending

Added watermark for portfolio protection

Edited in DaVinci Resolve, featuring:

– Music selection and beat syncing – Seamless loop structure – Smooth transitions – Eye candy visual selection – Horizontal-to-vertical reframing – Watermark overlay

This project demonstrates my ability to create aesthetic social media reels from raw brand footage, select engaging visuals, and build loop-based Instagram content optimized for viewer retention.

It highlights skills in visual storytelling, pacing, and short-form brand content creation.