Instagram Brand Reel by Carl NationlessInstagram Brand Reel by Carl Nationless

Instagram Brand Reel

Carl Nationless

Carl Nationless

🎬 Instagram Brand Reel Project Type: Recruitment Test / Portfolio Showcase My Role: Selection and editing of vertical Instagram reel from provided footage

πŸ” Project Overview

This project was created as part of a recruitment process for Pergonova, a company producing pergolas. The task was to create a test Instagram reel using provided video materials, mostly recorded in horizontal format.
My responsibility was to select the best clips, convert the footage into a vertical format, choose music, and create an aesthetic and engaging reel suitable for social media. The final video focuses on visually appealing β€œeye candy” scenes and smooth pacing, with a seamless loop so the ending naturally transitions into the beginning.

πŸ› οΈ What I Did

Selected the most visually appealing clips
Converted horizontal footage to vertical format
Chose background music
Synced cuts with music beat
Created smooth transitions and visual flow
Designed a seamless looping ending
Added watermark for portfolio protection

πŸ’‘ Tools & Techniques

Edited in DaVinci Resolve, featuring:
– Music selection and beat syncing – Seamless loop structure – Smooth transitions – Eye candy visual selection – Horizontal-to-vertical reframing – Watermark overlay

🎯 Purpose

This project demonstrates my ability to create aesthetic social media reels from raw brand footage, select engaging visuals, and build loop-based Instagram content optimized for viewer retention.
It highlights skills in visual storytelling, pacing, and short-form brand content creation.
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Posted Apr 6, 2026

Instagram reel created for Pergonova from horizontal footage, featuring beat syncing, eye candy visuals, and seamless loop in DaVinci Resolve.