Nimus is a brand that focuses on creating comfortable clothing for everyone, spanning across children, teenagers, and adults. The brand takes pride in its commitment to crafting garments with meticulous attention to detail, ensuring a soft and durable feel. Nimus aims to cater to diverse body shapes and styles, emphasizing inclusivity in its designs. Drawing inspiration from everyday life, Nimus creates clothing that seamlessly fits into various lifestyles.

Comfort & simplicity

Trustworthy & faithful

Quality & affordable.

The rebranding initiative for Nimus is geared towards achieving a sleeker and more polished appearance for the brand. The goal is to expand the customer base to reach a wider audience, fostering greater awareness and recognition. The focus is not only on surpassing competitors but also on ensuring the brand is easily identifiable.

Logo Design

Brand Strategy

Photograph style

Color & Typeface

Social media Templates

Printable assets suchas business card, letter-head, Envelope

Paper Bag Design.

Billboard, Poster and brochure templates

After Discussing with the client we were able to map what the rebrand is aimed to accomplish, which direction we should take, and pinpoint the target audience's problems, needs, expections from the brand and more.

"We target Parents and children as our products are made to evoke comfort, happiness and bring families together. Parents are the deciding factor when buying clothes to their children. Hence our product must appealing to both the parent and the children."

Poor quality and Durability.

Inadequate customer service.

High-prices.

Uncomfortable Fabrics.

Quality products.

Affordability.

Fashionable Designs.

Community Engagement.

Excellent Customer Service.

In this phase I went back to moodboarding i.e. setting direction for the brand, what elements to use what colors to use, what type of fonts to use, and thing that help us to the brand build.

This concept which kind of incorporated a panda/ bear figure is good, now we have to draw the logo inside Illustrator and this is what we get: