Nimus Collection
Muaz Tofik
The Background
Nimus is a brand that focuses on creating comfortable clothing for everyone, spanning across children, teenagers, and adults. The brand takes pride in its commitment to crafting garments with meticulous attention to detail, ensuring a soft and durable feel. Nimus aims to cater to diverse body shapes and styles, emphasizing inclusivity in its designs. Drawing inspiration from everyday life, Nimus creates clothing that seamlessly fits into various lifestyles.
Brand personality
Comfort & simplicity
Trustworthy & faithful
Quality & affordable.
Goals
The rebranding initiative for Nimus is geared towards achieving a sleeker and more polished appearance for the brand. The goal is to expand the customer base to reach a wider audience, fostering greater awareness and recognition. The focus is not only on surpassing competitors but also on ensuring the brand is easily identifiable.
Deliverables
Logo Design
Brand Strategy
Photograph style
Color & Typeface
Social media Templates
Printable assets suchas business card, letter-head, Envelope
Paper Bag Design.
Billboard, Poster and brochure templates
Phase 01 - Discovery
After Discussing with the client we were able to map what the rebrand is aimed to accomplish, which direction we should take, and pinpoint the target audience's problems, needs, expections from the brand and more.
Recap from our discussion
"We target Parents and children as our products are made to evoke comfort, happiness and bring families together. Parents are the deciding factor when buying clothes to their children. Hence our product must appealing to both the parent and the children."
The target audience painpoints
Poor quality and Durability.
Inadequate customer service.
High-prices.
Uncomfortable Fabrics.
The target audience needs
Quality products.
Affordability.
Fashionable Designs.
Community Engagement.
Excellent Customer Service.
Phase 02 - Moodboarding
In this phase I went back to moodboarding i.e. setting direction for the brand, what elements to use what colors to use, what type of fonts to use, and thing that help us to the brand build.
Phase 03 - Logo Sketch & Brand Asset Building
This concept which kind of incorporated a panda/ bear figure is good, now we have to draw the logo inside Illustrator and this is what we get:
Color & Brand Typeface
Phase 04 - Mockups and Presentation
Label Design
Paper Bag Design with all the Brand Color
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Posted Jan 8, 2024
Nimus is a brand that focuses on making comfortable clothing for everyone, spanning across children, teenagers, and adults. This project is rebranding nimus.
