Commonwealth ABA Website Redesign

🧠 Project Overview: Commonwealth ABA Website Redesign

🎯 Objective

Redesign the Commonwealth ABA website to improve user experience, clarify the services offered, and build trust with families seeking Applied Behavior Analysis (ABA) therapy for their children.

🔍 Original Site Analysis

The original Commonwealth ABA website was functional but lacked the visual appeal and clarity needed to engage parents and families. Key issues included:

Outdated Design: The visual style was basic and didn't convey the warmth or professionalism that is essential in the healthcare and therapy space.

Confusing Content Layout: The site was cluttered with too much information on each page, making it difficult for parents to find key details quickly.

Lack of Emotional Appeal: The messaging and imagery didn’t resonate with the target audience—families seeking support for children with behavioral needs—making it harder to establish trust.

✨ Redesign Highlights

The new design focuses on clarity, empathy, and trust-building, creating a more welcoming and professional environment for families in need of ABA therapy services:

Warm, Inviting Design: Soft colors, welcoming imagery, and clear typography now create a friendly and professional atmosphere that aligns with Commonwealth ABA’s mission to support families.

Service Clarity: Each therapy service is broken down clearly with explanations and benefits that parents can easily understand, helping to demystify the process and alleviate concerns.

Emotionally Resonant Content: The website now includes heartfelt, relatable messaging and testimonials that speak to the experiences of families, reinforcing trust and confidence in the services offered.

Streamlined User Experience: Simplified navigation and layout allow parents to find what they need—whether that’s learning about ABA, reading testimonials, or scheduling a consultation—quickly and easily.

📈 Impact on Conversions

The redesigned website is primed to improve lead generation and client engagement by:

Building Trust and Empathy: A design that reflects warmth, professionalism, and care helps build an emotional connection with families looking for specialized therapy for their children.

Improving Accessibility: Clearer navigation and simplified content make it easier for parents to learn about services, view credentials, and take action, increasing the likelihood of inquiries and bookings.

Encouraging Action: Strong CTAs and accessible contact options make it simple for parents to schedule consultations and start the therapy process.

🛠️ Tools & Technologies

WordPress: Leveraged for its versatility and ability to create responsive, clean, and visually appealing designs.

Responsive Design: The site ensures a consistent experience across all devices, allowing families to access information on mobile, tablet, and desktop devices.

Customizable Features: Designed with easy-to-update sections so the Commonwealth ABA team can add new content, testimonials, and resources as needed.