Designed a modern eCommerce website

Designed a modern eCommerce website concept for Leather First, a motorcycle racing apparel brand focused on premium leather suits, racing jackets, riding boots, and professional rider gear.

The experience combines bold visual storytelling with a structured shopping journey to help customers explore products, compare collections, and discover the right riding gear. The homepage features a strong hero section, featured products, category-based collections, promotional banners, rider-focused imagery, customer testimonials, and an FAQ section.

My focus was on creating a polished storefront with clear product presentation, intuitive navigation, consistent visual hierarchy, and strategically placed calls to action. The layout is designed to support product discovery, build brand credibility, and provide a smooth shopping experience across desktop and mobile devices.

Key Focus Areas: eCommerce UI/UX, Shopify Storefront Design, Homepage Design, Product Discovery, Conversion-Focused UX, Responsive Design, and Visual Merchandising.

Tools: Figma, Photoshop, and AI-assisted design tools.

Designed by Faizan Riaz — Senior UI/UX & Product Designer.