[Classic Marks] Da Pierro – Brand Strategy for a Design Boutique

Da Pierro is a sophisticated design boutique dedicated to modern elegance and refinement. The brand aims to resonate with a discerning clientele who appreciate timeless beauty and seamless functionality. The challenge was to create a visual identity and brand strategy that exudes luxury while remaining approachable and relevant to their target audience.

The visual identity was designed to reflect Da Pierro’s values and connect deeply with their target audience: sophisticated, modern customers with an eye for detail and a love for design.

Logo Concept: The logo combines the letter "P" (from Da Pierro) with the silhouette of a lady’s face. This dual representation celebrates both the brand's name and its primary customer base—elegant, empowered women.

Color Palette: A two-tone palette of gold and dark gray was chosen. Gold symbolizes luxury and exclusivity, while dark gray conveys balance, stability, and sophistication.

Typography: The logo’s typography uses an elegant script font to capture the boutique’s refined and timeless nature.

The logo represents the letter 'P' in the boutique name and at the same time the face of a lady, which represents the customer base.

A meticulously crafted color system highlighting gold and dark gray tones, accompanied by guidelines for usage.

Primary Colors: Gold (#D4AF37) for luxury accents and dark gray (#4A4A4A) for modern elegance.

A fully responsive, visually compelling website that showcases the boutique's offerings and aligns with the brand's aesthetic.

Sleek, minimalist business cards that represent the brand’s luxurious essence.

Letterheads, envelopes, and notepads designed to reinforce the brand identity in professional settings.

Other Deliverables: Social Media Graphics Package, Unique Packaging