Brand Guidelines Booklet

For Little City Group, I developed a comprehensive brand guidelines booklet to build on their recent rebrand. This booklet serves as a cornerstone for maintaining brand consistency across all touchpoints.

Project Highlights:

Logo Usage Rules: Detailed instructions on proper and improper logo usage, ensuring the logo remains impactful and recognizable.

Typography Rules: A curated selection of fonts and guidelines on how to use them effectively across different mediums.

Brand Colors: A defined color palette with precise color codes to maintain visual coherence.

Imagery and Photography Styles: Guidelines on preferred imagery and photography styles that align with the brand's identity and values.

Mock-Ups: Practical examples of the brand applied across various materials, providing a clear vision of the brand in action.

This project enabled Little City Group to communicate their brand identity consistently and effectively, strengthening their presence in the market.

Explore more projects and see how I can help bring your brand to life on my website: mndzcreative.com