Startup Online Entrepreneur
Afifa Sohail
Like this project
Posted Dec 23, 2024
Worked with a startup to establish and grow its online presence across Instagram, Facebook, and TikTok. Focused on developing content strategies aligned with cl
About the Project:
This 2 month project was a coaching startup helping women on how to build online businesses. The goal was to grow their brand presence across Instagram, Facebook, and TikTok, build a strong visual identity, and attract a highly engaged female audience ready to learn and invest in themselves.
Our Process / What We Did:
I started by understanding the client's audience and goals, then created a full content strategy across platforms. I handled everything, from designing visuals and editing videos to optimizing captions and posting times. I also built a 130-product ecommerce website and ran all audience engagement in real time.
Deliverables & Results:
Monthly content calendars (Instagram, Facebook, TikTok)
Well-researched content calendar featuring storytelling, scripts, niche-specific themes, and trendy reels.
Developed and executed monthly content calendars, incorporating trend analysis and audience insights.
Branded content: reels, carousels, SEO captions
Branded content: reels, carousels, SEO captions
Instagram Reels
TikTok
Facebook Reel
Visual branding and identity design
E-commerce website with 130 product listings
Audience engagement and moderation
Getting watch time up from 8min to 3hr
Monthly performance reports and strategy reviews
Estimate View Numbers for Each Platform
📊 Platform Reach Breakdown
🟣 TikTok — 74.9%
🟢 Instagram — 16.7%
🔵 Facebook — 8.3%
33.3% Average of Total Views
215,000+ reach combined IG, TikTok, FB
Facebook
Instagram
TikTok
Reaching Beyond the Followers
Creating Content That Attracts New Eyes. Not Just Existing Fans
Facebook
Instagram