Boosted Ceyise Studio's Social Media Presence
Afifa Sohail
About the Project:
The project was to build and grow the online presence of Ceyise Studios, an art-led brand founded by architectural color consultant & color psychologist CEO Stacey Denise. The goal was to increase visibility, drive brand loyalty, and convert engagement into sales through seasonal campaigns, trendy video content, and platform-optimized posting.
Our Process / What We Did:
I worked closely with the CEO to understand her artistic brand vision and audience psychology. I optimized social platforms, then developed a campaign calendar tailored around key retail events like Black Friday, Mother's Day, and Sibling's Day. I produced video content, edited educational visuals, and used SEO techniques to optimize reach across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts. The content focused on emotional connection through color and storytelling.
Deliverables:
Complete optimization of Instagram and Facebook pages
Designed and created over 30 carousel posts and stories
with strong, on-brand visuals and headlines that captured attention. Handled the full content process from layout and editing to writing clear, engaging captions. Also planned and rolled out campaigns around holidays and key events to drive engagement.
30+ edited short-form videos and educational visuals
SEO-optimized YouTube content
Engagement reporting and performance reviews
Built a brand voice that resonated emotionally, especially with returning customers
Results:
📹 70% boost in YouTube Shorts viewership through targeted SEO
📊 3x growth in Facebook followers during seasonal campaigns
🛍️ Sales increased by 32% during Black Friday & Mother’s Day campaigns
📈 45% increase in Instagram engagement over 2 months
What the Client Said:
Afifa is really skilled at social media and is creative with her designs
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Posted Feb 4, 2024
Revitalized online presence for an artist, boosting engagement by 25%. Crafted dynamic content, resulting in a 30% surge. Orchestrated targeted ad campaigns.
