Branding and Mascot Design for an Indian Brand in Europe
Sama Ram
Brand Designer
Graphic Designer
Digital illustrator
Adobe Premiere Pro
Affinity Designer
Clip Studio Paint
About the Project
Overview: Kanchic Is an e-commerce website which sells affordable chic Indian apparel. Starting with sarees sets, expanding into Men's and kids wear. Later has the potential to grow into a lifestyle store - ceramics and table wear etc. Brand is modern easy wear, humble fabrics and sells a piece of homeland fashion in the Netherlands and Europe.
Project Type: Paid
Deliverables: Logo, Branding, Mascot, Introduction Short Videos, Poster, Business Cards, Greeting Cards
Moodboard
Moodboard consisted of images and keywords given by the client and discussed over a meeting.
Logo Prototypes
Options and ideas of logos that were discussed
The Logo
The Final Logo on a Label
The Mascot
The Mascot represents Indian Apparel in the Setting of Netherlands
