Sarinah is a state-owned enterprise and the oldest department store in Indonesia. To stay relevant in the modern times, the company not only went through a major building renovation, but also established a digital presence with a new mobile app.

Challenges Sarinah needed to extend their retail experience into digital, creating new customer touchpoints beyond the physical store. They required features such as registration, loyalty program, point redemption, and e-commerce to engage modern consumers and strengthen customer loyalty.

Our Solutions Our team worked together with Sarinah to develop their mobile application end-to-end, incorporating customer registration, loyalty program, point redemption and e-commerce features. We also integrated the app with Sarinah’s ERP and customer loyalty system, ensuring smooth operations across platforms.

Over 40,000+ registered users in 3 months

Top 100 apps in Lifestyle category in Indonesia

4.5★ average rating on App Store & Play Store

A new digital channel beyond traditional retail outlets, strengthening customer loyalty through its point rewards system