The 'Five - Nine' brand is set up to be an Outlaw.

The project required building a brand strategy to efficiently align and communicate this gruff personality, and subsequently developing a visual identity system from that strategy.

For this project, I was the sole brand strategist and brand designer. Tasked with performing insightful research, analysis and applying strategic and creative solutions to define the brand's internal and external structure, and communicate this structure and its values and beliefs through visual means and an overall style guide.

The end result fulfills the task with a consistent implementation of a bold color palette, a rough visual style, attitude-laced copy and photography paired with an attention grabbing typography.