Project Title Kiiwii App | UGC

Project Title

Kiiwii App | UGC Performance Ad

Description

Created performance-focused UGC for Kiiwii, combining relatable storytelling with an engaging app demonstration designed for short-form social media.

The creative focused on making the app feel easy, interesting, and immediately worth trying, using a curiosity-driven opening hook followed by a natural walkthrough of the user experience.

Rather than presenting Kiiwii like a traditional app commercial, I incorporated the product into a real-life scenario to create content that feels native to TikTok and Instagram while still being built for conversion.

Creative focus: • Scroll-stopping hook • App screen recording + demonstration • Problem → discovery → solution storytelling • Authentic on-camera delivery • Fast-paced editing • Clear product benefits • Conversion-focused CTA • Paid-social UGC

Role: UGC Creator • Concept Development • Scriptwriting • On-Camera Talent • App Demo • Video Editing

Industry: Mobile Apps • Technology • Consumer Tech

Creator: AllyJMedia